How to Write an Essay in Length Format - Getting Better

How to Write an Essay in Length Format - Getting BetterTo write an essay in length format, you can use any of the formats that are available on the internet. In the beginning most of these styles were pretty much the same and did not differ much from each other, however, as more information is released on how to write an essay in length format, these styles have become pretty much the same.The first style that you will find on the internet is the paragraph form of writing an essay in length format. This is where the word paragraphs are used in order to break the sentence up into short paragraphs with an introduction, a conclusion, and a body.Writing one hundred and twenty words per paragraph, two hundred per piece, and forty-two pieces per minute is a good idea. You will want to write for a total of eight minutes per paragraph. This will be a bit more than you might need to because you may want to add a few additional things to a paragraph.A style that can come with some questions, l ike this one: Would I use this format for a textbook or to write a personal essay? A personal essay would not have a paragraph and it would likely be split into sections that are smaller than one paragraph, or even paragraphs if you wished.It is important that you know how to write an essay in length format before you can begin to get better. This is not to say that it is not worth it, but instead that if you write one, there are certain ways that you should be able to spot a student who has actually taken a class on this topic. For example, if they find that they use their hand a lot in their essay and in the writing process, they may have already learned how to do this.Another way to spot a student who writes an essay in length format is to see if they write very quickly. This may be a flaw that has been taught by the instructor that they have come to learn how to do well with this topic.These are the three styles that you will find to be the most effective for writing an essay in length format. If you take the time to learn what style is most effective, you will not only enjoy the skills you are learning, but you will also see them in action.

Pirating Music free essay sample

Right now pirating music is one of the most controversial issues on the web because pirating music is Illegal doesnt mean It is causing total harm to the Industry. Pirating music is not displayed properly to the public. Illegal downloading is an illegal action that can result in fines and Jail time if caught but it also helps promote small bands that cant get a deal with a record company. However It does harm profits made by the record company and the band that made the song or album.They are not the only ones though; people who worked for the country and band to help make the music happen are losing their jobs due to pirating music. There are both positives and negatives to pirating music and neither one is known enough to the general public. Pirating music is common occurrence in todays society. Everybody has heard about it, knows someone who does It or even does It themselves. We will write a custom essay sample on Pirating Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What people do not completely acknowledge are the consequences that come with it.This is what the ARIA tried to do back in 2005 In 2005, the ARIA attempted to reduce the number of downloaded by threatening to sue. To prove that they were serious, the ARIA sued 14,000 file swappers and increased the negative consequences of file sharing by imposing excessive fines in the amount of $750 per copyright infringement (Reuters 2005). Why should you care what the ARIA thinks? The ARIA Is the company who over sees many record labels in the music industry. So they monitor sales of songs and albums and also help give out awards to artists who earn them. What this means for people who get caught by the ARIA Is they will pay a lot of money for Just a few accounts which is demonstrated by this example This could mean a penalty in the angel of approximately $3 million for someone caught with 4,000 files on a hard drive (Dunker 6-7). A case that has recently occurred Involves a young man named Joel Attenuate. Joel has been sued by a record company for downloading and distributing 31 songs illegally after 2 years of warnings and now faces a $675,000 fine according to cent writer Eleanor Mills.So why do people continue to pirate music from the internet with these kind of consequences at stake? People who illegally download a song from a band that is not popular can spread the word. This is less costly to the band and record company and If people who downloaded the music legally like the artist, they can go back and actually buy the song or album for better music quality. The reason for this is teens would not have bought the song or album they downloaded If they did not know who artist or song was according to Felix Borehole who teaches in the strategy department at Harvard Business School (Harvard Business School).What this professor believes is that there are people called samplers who sample a song or two and if they like the music they hear, they will go out and purchase the music. Pirating music allows people to experiment with music in a non-costly way. Not everyone benefits from Illegal downloading though. Illegally downloaded do unfortunately lose money. The more money that the record company loses, the less artists they can afford to promote to the public. There has been compromises to try and fit everybody needs.Websites like Pandora and Spottily have been created to allow listeners to listen to music at no expense. The catch is there isnt a way to download the music off these sites onto an MPH device or CD which is how this is a legal alternative. All listeners have to do is accept the terms to having random pop-up adds while listening to their music. Industries like the ARIA hope this can help resolve the pirating problem. Another source that was created was tunes in 2003. The reason why tunes was such a big success was the convenience of the online store.This way music listeners can as easily get a hold of music they want legally with the same lack of effort, rather than having to go to the store. At $0. 99 per song, tunes became a huge hit and success. Just in the first 2 years they made a profit, By the end of 2003, these music downloads reported earning nearly $30 million (Burt, 2004). Further By March 2004, tunes had sold 50 million songs for $0. 9 each, making it a huge hit (Fried 2004) written by Matthias Dunker, thus helping the music industry recover profits that it had lost in the past few years to piracy.Pirating music is an expense-free way to have music. This saves money to be spent on other more mandatory expenses. This isnt the only benefit though to pirating music. Small town bands have a hard time getting record deals with record companies to become big stars. In 2005 most of the music industry was controlled by four major record companies: Universal Music Group, Sony BMW Music Entertainment, MI Group, and Warner Music Group according to Nelson Sounds (Oracle Thinkers). These are the companies that can afford to promote their artists through radio and television.Bands that cannot get a deal with these companies are stuck with lower budget companies that produce lower quality music and videos. This is one of the benefits to illegal downloading music. There are some reasons why people have resulted to pirating music in this time period. Talking from personal experience, I have illegally downloaded music which is the reason why I chose this topic. I started to download music illegally because tunes had raised the price of a lot of popular songs from $0. 99 to $1. 9. This may not seem like a drastic change in price but over a long time frame it is.After a while I could no longer afford to keep on getting my music from tunes. This action made by tunes and other parts of the music industry have raised prices of music due pirating music Also being a college student means you dont make a lot of money. Any money you do make will either go towards your schooling funds or food. So this is an expense that a student in college cannot really afford to have. This is why things can get so controversial with this subject, Both the good and the bad side of the arguments have good points dad.

Nokia Pricing Strategy

Nokia Pricing Strategy Background of the company Nokia is an electronics company, founded in 1865 by Fredrik Idestam; the company started as a paper manufacturing company but in the 1970s, it changed its line of business to electronics (Nokia Official website ,2010). It has a strong brand; some of its products include phones and laptops.Advertising We will write a custom essay sample on Nokia Pricing Strategy specifically for you for only $16.05 $11/page Learn More In 2009, it was the second largest company in electronics industry from Apple Inc; the company’s positioning statement is technology connecting people. To remain competitive, the company uses an integrated pricing strategy. This paper discusses how the company determines prices of its products. Product attributes Nokia phones are in different shapes, technology level and have different features; each category of phone has the target market it aims. The following are the common products attributes of Nokia Phones: They have a target market; the section of the market is in need of phones Has high value products that can be up of phones for this class is Nokia 1200 and Nokia 1210.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Middle class They are people who need a higher tech phone than the lower earning class; to target the population, the company has develops phones with more features, for example it may include internet services to the gargets of cheap technologies like GPRS. Well-to-do Well-to-do people need a number of applications in their phones, when the company is developing products for this target market; it uses high technology and includes a number of features and technologies for example they use Edge technology for internet. To sell in this market, the company uses price-skimming strategy Niche markets The company’s research and development department has the role o f recognizing a need that current phones in the markets are not meeting, then develop product that meet the market. Some of the phones in the market include touch screens ( Kotabe and Helsen, 2004). Distribution Depending with the target market, the products are distributed differently; the company has established Nokia collection centers in different countries where traders can get the product for distribution; alternatively, if a trade is willing to buy in bulk, the company offers the option; it has both online and desk selling. Who carries the products? In different countries, the company has established collection centers called authorized dealers who are given the responsibility of distributing the products in their countries. When the dealers have received the products, they are supposed to ensure they get to the target market in the best form. The approach to selling increases the cost of the product to the final consumer since all people in the chain will have to benefit fro m the transaction. Where can it be found? Nokia phones can be found in the following places:Advertising We will write a custom essay sample on Nokia Pricing Strategy specifically for you for only $16.05 $11/page Learn More Authorized dealers and sub-dealers premises Shopping malls Supermarkets Stalls Electronic shops among other electronic garget selling points (Nokia Official website ,2010). What type of promotions does this company use and how does that influence price? The company uses â€Å"pull† promotion strategy, under this approach, massive advertisements and persuasion mechanisms are adopted to ensure that an organization’s products knowledge of existence has been created. The end user and the promoters are at close links and interact in the course of advertising. The cost incurred is passed to the final consumer increasing the price of the phones. What are some suggestions on how this product or service could be improved and how mi ght that influence pricing? Nokia management team should think of improving operating technology adopted in phones, so as it can accommodate modern applications. Currently, the highest technology used for internet applications is EDGE technology; however, some of its competitors like Apple Inc have switched to 2G and 3G technology. When the technology adopted has been improved, then, the company is likely to enjoy a higher share of the market. The second improvement that the company should make is to incorporate low earning and middle class market segments in its twin-Sims products; the approach is likely to increase the company’s sales. References Hooley, G. and Saunders, J.(1993). Competitive Strategy: The Key to Marketing Strategy. New York: Prentice Hall. Kotabe, M. and Helsen, K. (2004). Global Marketing Management.New York: John Wiley Sons. Nokia Official website.(2010). Nokia.

Surviving Employees after Job Termination Essay

Surviving Employees after Job Termination - Essay Example People's jobs are their livelihood, their sense of meaning, or, at the very least, a great way to occupy eight hours a day. The company needs to understand the ramifications of a workforce that has lost its job security, and should take special measures to make the process as painless as possible. Companies can be pro-active when faced with layoffs and help the surviving employees overcome low productivity, low morale, health problems, and an uncertain future. When an employee encounters the first rumors of an impending downsizing, their world is filled with uncertainty. The employee immediately loses the capacity to weigh the outcome of their actions, and creates questions about their future role with the company, opportunity for future advancement, and whether or not they will be ultimately fired (Paulsen et al., 2005, p.465). The situation where the workforce is notified by rumors presents an unwelcome situation for everyone involved. According to Cascio and Wynn (2004), "many employment downsizing efforts fail to involve employees in any decisions either about the process or the desired outcome. As a result, employees feel powerless and helpless, and there is massive uncertainty in the organization" (p.427). While manager or employee input may be able to smooth the process, they may see the decision as inevitable and be reluctant or unwilling to offer any input. This places the company in a position to act impersonally with aloofness and distance. It is in this scenario that the ill-advised e-mail used by Radio Shack becomes the corporate culture. Avoiding the pitfalls of the workforce being notified of looming terminations by rumor requires the company to be pro-active in their communication on the issue. To avert problems, either perceived or real, personal communication with the workforce needs to take place well in advance of the termination date (Brockner, 1992, p.11). Employees should be notified of the company's plans in an environment that generates trust. There is a risk that the period between alerting the workforce of the downsizing and the date of termination can be marred by a work slowdown or even sabotage. A meeting, or series of meetings at different levels, can be used to justify the reasons for the layoffs and assure the employees that it is a last resort alternative (Brockner, 1992, p.10). The corporate culture will also have a marked effect on this initial phase. A company that has practiced "honest, consistent, and regular communication efforts from the highest levels of executives on down" will be less pr one to the negative effects of rumors and speculation (Cascio & Wynn, 2004, p.427). Good communication before, during, and after the layoffs is essential to the effective management of downsizing. One of the biggest effects that downsizing has is the impact it has on the perception of job security among the survivors. In many cases, downsizing takes place in an environment where a company is struggling to make a profit and job security is already at a minimum. Job insecurity can affect an employee's productivity, creativity, innovation, decision making, and personal health (Probst, Stewart, Gruys, & Tierney, 2004; Alam, Robinson, & Pacher, 2006; Kivimki, Vahtera, Pentti, & Ferrie, 2000). In addition, the stress of job insecurity spills over into

Macroeconomic Objectives and their Importance to UK Economy Essay

Macroeconomic Objectives and their Importance to UK Economy - Essay Example Low Inflation The emerging objectives and macroeconomic framework has is expected to deal with challenges that come from inflation and economic uncertainty. The inflation is the United Kingdom stood at 2.4 percent at the beginning of 2013. This has been occasioned by a fall in price of diesel and petrol. The price seems to have temporarily stabilized. The energy costs have declined. This includes housing, recreation and culture goods. The macroeconomic framework is based on transparency, responsibility and accountability. The aim is to ensure that the government works through clear objectives for fiscal and monetary policy. The government of UK believes that constrained discretion can help in meeting long term macroeconomic grows. Under this framework, the government of United Kingdom is expected to meet the objectives simultaneously (Greener 2001). This approach is boosted by the fact that some of the objectives and complementary and interdependent with each other. Balance of Paymen t This occurs when an induced balance of payment transactions is zero. In this case, the government of the UK is responsible for influencing the exchange rates. The government is determined to ensure that the imports to not exceed the exports. This is done through avoiding fixed exchange rates and promoting a culture that is more productive that consumptive. The government hopes to control the exchange movement given the exchange rates is flexible. This might prevent the sterling from depreciating further. Balancing is payment equilibrium affects the holding of foreign exchange with affects the local economy. The government is developing a policy that ensures maintenance... This essay is one of the best examples of analysis of the main directions of the macroeconomic policy, carried out by UK government. Macroeconomics refers to aggregate activities carried out by government, individuals or the government. Objectives are the aims of the policy being used by the government. The government of the United Kingdom targets a consumer index of over 2 percent. The government also intends to ensure sustainable growth through maintaining low inflation and ensuring proper control on the environmental growth. The UK government has an objective of ensuring high levels of employment through increasing opportunities for full employment. The government is developing a grand macroeconomic policy framework that defines the roles of the major economy sector and how they can strengthen the competitiveness of the UK economy. The sectors include financial and housing. The policy intends to manage consumption. After the consumption boom, the domestic market created a strong demand that caused the UK exports not to grow as fast as expected. The State is acknowledging its failure in having a reformed policy. The plan by the government to develop a comprehensive macroeconomic framework states when and how the objectives are going to be achieved. It is possible to achieve the objectives if the steering committee remains flexible and responsive to economic dynamics. The macroeconomic policy framework intends to use better metrics and real median incomes in assessing the economic policies and objectives.

Analysis Aviss Existing Marketing Strategy

Analysis Aviss Existing Marketing Strategy Avis jump up at Vietnam market from June 2009. They stand at one of leader positions in the car rental industry. Avis is always confident that they would bring to customers a consistent high quality and recognizable service with our dedicated team of employees  [1]  . In Vietnam market, Avis is developing tremendously two fields which are short term leasing and long term leasing. In this report, I will analysis Aviss existing marketing strategy and value creation process by marketing mix (4Ps) to help stakeholders to have an overview about advantages and disadvantages of Aviss marketing strategy. From the research of Avis that I showed at previous part, I would give the company recommendations about their marketing strategy to increase their market share, profitability,value creation, and sustainability. C:UsersHIEPCTDesktopabout_avis_1.jpg INTRODUCTION Avis always has been known as a strong brand name in the world. They have more than 3000 offices in Europe, Africa, the Middle East and Asia and 2000 offices in the United States, Canada, Australia, New Zealand and the Latin America/Caribbean region. In 1970, the first office of Avis was opened in Asian in Hong Kong. Through 10 years, Avis developed steadily with many new locations in Singapore, the Philippines, Pakistan, Malaysia and Indonesia. Recently, the company opened more operations in India, China and Taiwan in 2007. Avis realized that Asia is a very potential market, so that they develop their network bigger and bigger in here. At the moment, Avis has over 235 offices in Asia in countries below: Bangladesh* Indonesia Malaysia Singapore Brunei India Mariana Islands Sri Lanka China Japan (Sales Office) Pakistan Taiwan (Sales Office) Guam Korea (South) Philippines Thailand Hong Kong Macau Sakhalin (East Russia) Vietnam At present, Avis seems to be the most popular international car rental brand in Asia with more than 34000 cars and about 2500 staffs in all operations. Long term car leasing is a type of business which Avis want to focus on. The kind of leasing has many special benefits and services which the company would bring to customers when they choose it. Current Situation of Avis Access the existing marketing strategy of Avis I would analysis 4Ps to identify the existing marketing strategy of Avis: Elements: Aviss long-term car rental services Product (Service) If you need a car in Vietnam for an extended period of time (1 year or more) but do not wish to commit yourself to buying one then Avis car leasing is for you! Avis can bring to customers benefits and services: Lower monthly payment compared to car rental Choice of your preferred vehicle make, model, color and specs Use of a professionally trained English speaking Avis driver Convenience insurance, road tax, servicing and maintenance all taken care by Avis Complimentary replacement vehicle during vehicle servicing Access to a dedicated Avis Car Leasing Account Manager Complimentary 24 Hours breakdown assistance Exclusive worldwide Avis car rental discounts for travel and home leave  [2]   Place (Distribution) Avis has over 5000 locations in the world and they have two offices in Vietnam market. Price Avis is one of the strongest brand names in the field and their services are always standing at the top, so that their price cannot cheap. Promotion Avis is a popular brand name, so that they always receive many attentions from media although they dont need to promote too much. On the other hand, Avis also advertise their services on social networks like Facebook It can be seen easily that Avis is using differentiation marketing strategy after analysing 4Ps. http://www.unconsultancy.com/wp-content/uploads/2010/06/generic-strategies.gif The marketing strategy of the company is differentiation that means Avis want to make differentiations in the Vietnam market, to compare with their rivals. As can be known, Avis not only can bring to their consumers many choices of luxury car which includes benefits and high quality services, but also can create some special package services for customers in entertainment and business such as Gold Package, Hanoi tour package, Avis Vietnam luxury Halong Bay cruise package. They are excellent services to help consumers to visit wonder places or tourist destinations of Vietnam. Especially, Avis has list of all golf courses in Vietnam to give customers to choose and they also are the leading cruise companies in Vietnam jointly offer you the Luxury Halong Bay Cruise Package. In US market, Avis apply the differentiation marketing strategy to develop as well. As can be seen, Avis in US has not only given care rental but also bought their car and they have a service to make their customer interest in which is ultimate test drive. The service gives consumers chance to try driving a car before they decide to buy it with many benefits: Thousands of low-mileage, late-model vehicles for sale More than 75 well-maintained makes and models Take Avis Ultimate Test Drive for two hours or up to 3 days Low, pre-posted pricing no negotiation Try before you buy  [3]   In my opinion, its really a good marketing strategy which is different and can attract customers come to Avis. Identify the value creation progress of Avis I would use value chain to analysis value creation progress of Avis Vietnam: Inbound Logistics Avis is exist and developing through many years, so that the relationship between the company and car suppliers or partners is very good. However, there are many Vietnams automobile taxes which are very high. Therefore, Avis should concentrate more about this point to reduce the cost. Operations Resource inputs are not only luxury cars. People are a resource especially in service industries. Therefore, Avis trains staffs to build trusted consumer relationships by the premium service. Outbound Logistics Avis product their services through network operators and system of offices in the world. The customer can book schedule by internet or offices. Any car was test carefully before serving customers. Marketing and Sales Avis group uses advertising on network social like Facebook, promotions, etcà ¢Ã¢â€š ¬Ã‚ ¦ to inform customers about their services. Besides that, Avis builds belief of customers by providing best service and allowed them to segment the market effectively. Service Avis supplies the best services to customers and the addition benefits with it. It is discount, insurance car or monthly check, repaired car, and so onà ¢Ã¢â€š ¬Ã‚ ¦ Support activities Procurement Acquire the resource inputs to the primary actives: Avis always supplied quality cars for their services. In addition, the company will be preferred to pick up the customer at airport by Vietnam airline or received tourist transport contacts from Vietnam national administration of tourism  [4]  . Technology development In my opinion, Avis certainly had some research about Vietnam market and demand of Vietnamese people. Therefore, they made a different thing with other market which is car rental including driver. In addition, they also dont buy their car at Vietnam market like others. Human resource management Avis always hide good drivers who even know to speak English. Avis always want to ensure about their quality services so that the attitude of employees is very important. Avis usually trains them carefully and also provide the chance to employees study and learning to develop their skill. Quality Management Avis believe that corporate sustainability can only be effective if it embraces all steps of the value chain. This is why the Avis not only sets the highest standards for itself but also expects suppliers and partners to meet ecological and social standard. Competitive advantage Resource based view (RBV) Hollensen, S. (2003) defined that long term competitiveness of a company depends on its resources that differentiate it from its competitors, so that the first step, I would analysis tangible resource and intangible resource of Avis Tangible: The quality of Avis car rental. Have more 5000 locations in the world. In Asian, Avis has over 34000 luxury cars for leasing and a large human resource with 2500 employees. Intangible: Strong brand name in the world. Avis has research about Vietnam market before jumping up. Experience in car rental business through many years Special services for any locations Skill and knowledge of employees. Avis has been active in this field for over 40 years, so they have a lot of experience in the car rental field. In addition, the core competence of Avis which is created by the combination of all tangible and intangible resources above, Avis would have a big competitive advantage in Vietnam market. Market oriented view (MOV) There are three main elements of environment which includes customer, competitors, environment; Avis has to adapt to create differentiations from their competitors. Customer: Vietnamese people has trend to own car, instead of using car rental services of Avis. Avis should have more strategies to stimulate customers to use services more. Competitors: Hertz, Enterprise, etc are Aviss major competitors. In Vietnam market, Avis would be competitive by smaller company who set the lower price for their services. Environment: Long-term car rental is preferred for the kind of customers who usually has to use car but dont want to pay a large of money to buy in a period. Especially, the service including driver to help their consumers not to worry about Vietnamese traffic laws which is very complicated. All these changes to suit with environment create differentiation for Aviss services. Base on analysis RBV and MOV, it founds that the core competence and those differentiation create competitive advantage for Avis in Vietnam market. PESTLE analysis Political Legal Environment: There is only one Party nationally in Vietnam, so that they have a stable political situation. In addition, the Government has had reform to develop suitably with international and nation situation at any period. Government also builds the Law of Foreign Investment to encourage organizations to invest in Vietnam market. However, the traffic in Vietnam isnt good, especially in Hanoi and Hochiminh with too large vehicle density, so that the Government has to limit the number of transport, especially car. Therefore, Government brings out policies and law (high taxed rate) applies for car, especially imported car. Economic The Vietnamese economy has been developing rapidly and in 2008, World Bank published that Vietnam is one of the best performing economies in the world over the last decade. Vietnam has joined WTO in 2007 and its quietly opened for foreign company to run business in the market. On the other hand, GDP in 2009-10 in Vietnam grew less than the 7% per annum average achieved during the last decade and the inflation rate increased from 7% to 9% because the global economic which affect to Vietnam, is unstably. Therefore, its really a opportunity with Avis because purchasing power would be decreased which means citizen wouldnt dare bring a large of money to buy car and they can choose Aviss services to save money. It can be a big chance which Avis should concentrate on. (See appendix 1) Social culture According to CIA, Vietnam is really a densely populated country with the population is over 90 million by 2011. However, the Vietnamese people are concentrated mainly in big cities such as Hanoi, Hochiminhà ¢Ã¢â€š ¬Ã‚ ¦which is always potential markets for Avis. Thats reason why Avis opened two operations at the cities. The demand for using car of Vietnamese people is increasing rapidly, but they usually want to own one instead of renting car. That is a big different about culture among Vietnam and others. Technology: Nowadays, technology is focused by all of the governments in the world, media tools are developing more and more, especially internet. We can update all of news every time in everywhere. As can be seen that, media usually affect to customers buying behavior. In 2011, VNNIC published that 42% of poplar use internet as daily communication. We can be sure that advertising and promotion on internet network would help Avis to have a big advantage in marketing. In fact, Avis has promoted their advertising for the services in Vietnam market on their website and Facebook which can be connected easily with customers. Discussion SWOT analysis Strengths Avis is a strong brand name in car rental business in the world. They have developed their business very successful through over 40 years, so that their experiences in the field have been acknowledged. In addition, Avis has a large network with over 5000 locations in the international market. With over 34,000 cars and over 2,500 employees throughout the region, Avis is the leading international car rental brand in Asia and Avis really has good websites, retailer stores and operations around the world. The company also has many kinds of luxury cars to help their customers to choose. To use the long-term leasing of Avis, consumers would receive many benefits and services from Avis with the highest quality. Weakness Avis just appeared at Vietnam market in recent, so that they have only two operations at the country (at Hanoi capital and Ho Chi Minh City). The demand for long-term rental of Vietnamese people is not high and to change their minds is a difficult mission with the company. Opportunity Vietnam always is a potential market for almost of luxury products or services. The standard life of Vietnamese people is increasing more and more, so that to use new services or products can be interested by them. In addition, the service of Avis can help them to save their money although they can still use a luxury car. On the other hand, Avis has not many competitors who can bring to customers good services like them at Vietnam market. Threat Vietnamese Government doesnt encourage increasing the number of car in circulation at Vietnam, especially at Hanoi and Ho Chi Minh because the traffic congestion in the two cities is very high. Avis also should care about their competitor Satsco  [5]  that is an indigenous company. The key strengths and weaknesses of Avis existing marketing strategy Strengths Special services to attract customers Have many promotions with high quality services. Use professional website and Facebook to advertise Co-operated with many famous partners in Vietnam market. Weakness Just only two operations in Vietnam market (in Hanoi and Hochiminh) while Danang and Haiphongà ¢Ã¢â€š ¬Ã‚ ¦ are also big cities which are potential markets as well. Avis dont publish their price on public, so that the customer will be lack of information. They dont advertise on other media like television, newspaperwhich are easy to attract customers. Recommendations Segmentation, Targeted, Positioning. Segmentation: The main customers of Aviss car long-term rental are both male and female who have at least average income or small company because they have demand to use car but they havent enough money or save their money. The largest number of customer would focus on big cities such as Hanoi, Hochiminh, Haiphong, Danangà ¢Ã¢â€š ¬Ã‚ ¦ However, the economy is developing, so that the segmentation in Vietnam market would be larger. Targeting: Socio-demographic Age: over 25 Income: Above $2000/month Education: graduated, post graduated Occupation: Businessman, artists Geographic: all three regions. Social class: upper-middle, lower-upper, upper-upper Behaviouristic Loyalty: moderate and loyalty Shopping habit: want to use high quality services. Psychographic Interest: class asserting Value: Living standard, convenience Benefit sought Product features: attractive, unique, promotions, benefits including. Positioning: Because of the high quality service, price of Aviss services wouldnt be cheap. High price Aviss car rental Low quality High quality Low price Growth strategy MarketMarket penetration; (for growth) or consolidation (to maintain position) or withdraw Product development Diversification Market Development Present New Present Product New Ansoffs matrix Avis has already had two operations in Hanoi and Hochiminh in Vietnam. Avis should think about expanding stores in other. Therefore, market development is suitable strategy for company at this time. Objective and Goal of Aviss car long-term rental Objective: Lead to the best car rental service in 2014 Goals: Increase revenue by 30% in next two year Have operations in Danang in 2013, Haiphong in 2015 Gain more 10% market share at the end of 2013 The detail plan would be present at Appendix 2. Marketing strategy and program (Marketing Mix) Marketing mix includes 7Ps which Avis has to apply in their marketing plan for achieving. Product: Product refers to the goods and services which firms offer to their customers. Firms must place sufficient importance to the product/service as well as the other aspects associated with the product that attract customer attention.  [6]   Aviss car rental was created to serve customers who need to use car but they havent enough money or want to save money for other works. Avis always understand demands of customers in Vietnam market. Therefore, in addition to normally benefits in services, Avis also make a new different service including drivers for the market which is very necessary with traffic conditions in Vietnam. Price: The price has always been regarded as an important competitive factor in attracting customers. The price of Avis is not published on their anywhere but the service of a famous company like Avis cant be cheap. Therefore, Avis should concentrate on the issue because the average income of Vietnamese people was just about $1.100 (2010). Promotion: Promotion plays an important role in companys marketing strategy. Firstly, we have to decide what components of the communication mix that should be used in the plan. There are many media that Avis can choose to promote: Television, Radio, Newspaper or Magazines, Internetà ¢Ã¢â€š ¬Ã‚ ¦In addition, Avis could advertise their service through internet networks such as Aviss official website, online newspapers, forums, social network (Facebook, Twitter, etcà ¢Ã¢â€š ¬Ã‚ ¦). IT is developing more and more at the moment, so that it could be the most effective promoting channel with very low cost for Avis. On the other hand, Avis should bring out discount policy or giving giftà ¢Ã¢â€š ¬Ã‚ ¦ which would attract more customers. (You can see more detail in Appendix 3) Place: At the moment, there are two ways for Avis to connect with customers. One way is that their customers can come to Aviss operation directly. Avis has two operations in Hanoi and Ho Chi Minh for transaction. If customers havent time or are so far from the company, they can choose contact with Avis indirectly through their website. Its also comfortable and convenience. In the future, Avis should set to open more operations in other big cities of Vietnam to expand their market in Vietnam. People People are one of the key elements to help the organization to achieve. In this case of Avis, sale forces and drivers would direct communicate with customer so they create the image of Avis. Therefore, to train staffs is important mission with Avis. Process Avis should invest in RD project for better understanding customer need and RD is also help Avis gathering customer feedback because as can be seen that customer communication is an important process with the company. Avis also has to provide information (especially about price) to customers on their website and public through advertising. Physical evidence The car using in rental always need to be clear and comfortable, luxury, elegance to attack customers. In addition, drivers should wear uniform which can create imagine of Avis brand and its also show that the attitude serving of Avis is always professional. The customer can always believe in the company. CONCLUSION Car rental is a new type of services, especially in Vietnam. Vietnamese people are not really familiar with long-term leasing. However, with new marketing strategy, I believe Avis car long-term leasing would be more preferred and Avis would still lead to the first place in car rental industry not only in others but also in Vietnam market. World count: 3297 REFERENCES University of Sunderland, BA (Honor) (2005), Marketing Strategy, University of Sunderland. Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2005), Principles of Marketing, 4th European edition, Pearson Education, Prentice Hall Ansoff, I. (1965), Corporate strategy, New York: McGraw Hill Barker, M. (1992) Marketing strategy and management, 2nd edition, HongKong : Macmillan Dyson, R. 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The Job of Police Officers :: Police Law Enforcement Essays

The Job of Police Officers   Ã‚  Ã‚  Ã‚  Ã‚  A police officer’s duty is to maintain public order, preventing, and detecting crime. The concept of police officers, also known as cops, and law enforcement has been around ever since the ancient Romans had a theory that an organization of â€Å"peacekeepers† would reduce the crime and violence being committed. This theory stuck with society and is still around today. People of law enforcement have a mission when they step into their police car, that mission is to enforce the rules of conduct or law. Of course, accomplishing this mission can be dangerous. Often when a cop leaves his or her house to go to work worries start to set it, such as â€Å"will I be coming back home when my day is over† or â€Å"will a simple traffic stop go sour and someone ends up dead?† These thoughts are apart of the stress that comes with the job and most people are trained to deal with this stress.   Ã‚  Ã‚  Ã‚  Ã‚  Speaking of training, there are classes that a high school student can take to prepare for a career in law enforcement. Psychology, sociology, foreign languages, and computer courses are recommended for those students who plan to take criminal justice as their higher education major. Participating in sports can improve your chances on becoming an officer of law because it improves strength and endurance. Other student activities can be helpful in this career because they help to improve leadership skills and other publications. Every law enforcement agency has different requirements for qualification; however, almost all of them require a college degree. You can either have a degree in police science, administration of justice, public administration, or criminal justice to qualify for employment. English, Sociology, Psychology, Personal Computer Operations, Survey of Criminal Justice, and Principles of Criminology are classes that need to be taken to complete a cr iminal justice major. Almost every college nationwide offers these classes. (â€Å"Police and Detectives†). There are many colleges that offer either an Associate’s degree or a Bachelor’s in criminal justice or any other type of law enforcement class. However, the decision is whether to attend a two-year community college and receive an Associate’s degree or whether to attend a four-year community or state college to receive a Bachelor’s degree. Some colleges that offer an Associate’s degree in criminal justice are Delaware Technical and Community College, Gibbs College, and Hagerstown Business College. Some colleges that offer a Bachelor’s degree in criminal justice are Wilmington College, Brown College, and Parks College.