Analysis Aviss Existing Marketing Strategy

Analysis Aviss Existing Marketing Strategy Avis jump up at Vietnam market from June 2009. They stand at one of leader positions in the car rental industry. Avis is always confident that they would bring to customers a consistent high quality and recognizable service with our dedicated team of employees  [1]  . In Vietnam market, Avis is developing tremendously two fields which are short term leasing and long term leasing. In this report, I will analysis Aviss existing marketing strategy and value creation process by marketing mix (4Ps) to help stakeholders to have an overview about advantages and disadvantages of Aviss marketing strategy. From the research of Avis that I showed at previous part, I would give the company recommendations about their marketing strategy to increase their market share, profitability,value creation, and sustainability. C:UsersHIEPCTDesktopabout_avis_1.jpg INTRODUCTION Avis always has been known as a strong brand name in the world. They have more than 3000 offices in Europe, Africa, the Middle East and Asia and 2000 offices in the United States, Canada, Australia, New Zealand and the Latin America/Caribbean region. In 1970, the first office of Avis was opened in Asian in Hong Kong. Through 10 years, Avis developed steadily with many new locations in Singapore, the Philippines, Pakistan, Malaysia and Indonesia. Recently, the company opened more operations in India, China and Taiwan in 2007. Avis realized that Asia is a very potential market, so that they develop their network bigger and bigger in here. At the moment, Avis has over 235 offices in Asia in countries below: Bangladesh* Indonesia Malaysia Singapore Brunei India Mariana Islands Sri Lanka China Japan (Sales Office) Pakistan Taiwan (Sales Office) Guam Korea (South) Philippines Thailand Hong Kong Macau Sakhalin (East Russia) Vietnam At present, Avis seems to be the most popular international car rental brand in Asia with more than 34000 cars and about 2500 staffs in all operations. Long term car leasing is a type of business which Avis want to focus on. The kind of leasing has many special benefits and services which the company would bring to customers when they choose it. Current Situation of Avis Access the existing marketing strategy of Avis I would analysis 4Ps to identify the existing marketing strategy of Avis: Elements: Aviss long-term car rental services Product (Service) If you need a car in Vietnam for an extended period of time (1 year or more) but do not wish to commit yourself to buying one then Avis car leasing is for you! Avis can bring to customers benefits and services: Lower monthly payment compared to car rental Choice of your preferred vehicle make, model, color and specs Use of a professionally trained English speaking Avis driver Convenience insurance, road tax, servicing and maintenance all taken care by Avis Complimentary replacement vehicle during vehicle servicing Access to a dedicated Avis Car Leasing Account Manager Complimentary 24 Hours breakdown assistance Exclusive worldwide Avis car rental discounts for travel and home leave  [2]   Place (Distribution) Avis has over 5000 locations in the world and they have two offices in Vietnam market. Price Avis is one of the strongest brand names in the field and their services are always standing at the top, so that their price cannot cheap. Promotion Avis is a popular brand name, so that they always receive many attentions from media although they dont need to promote too much. On the other hand, Avis also advertise their services on social networks like Facebook It can be seen easily that Avis is using differentiation marketing strategy after analysing 4Ps. http://www.unconsultancy.com/wp-content/uploads/2010/06/generic-strategies.gif The marketing strategy of the company is differentiation that means Avis want to make differentiations in the Vietnam market, to compare with their rivals. As can be known, Avis not only can bring to their consumers many choices of luxury car which includes benefits and high quality services, but also can create some special package services for customers in entertainment and business such as Gold Package, Hanoi tour package, Avis Vietnam luxury Halong Bay cruise package. They are excellent services to help consumers to visit wonder places or tourist destinations of Vietnam. Especially, Avis has list of all golf courses in Vietnam to give customers to choose and they also are the leading cruise companies in Vietnam jointly offer you the Luxury Halong Bay Cruise Package. In US market, Avis apply the differentiation marketing strategy to develop as well. As can be seen, Avis in US has not only given care rental but also bought their car and they have a service to make their customer interest in which is ultimate test drive. The service gives consumers chance to try driving a car before they decide to buy it with many benefits: Thousands of low-mileage, late-model vehicles for sale More than 75 well-maintained makes and models Take Avis Ultimate Test Drive for two hours or up to 3 days Low, pre-posted pricing no negotiation Try before you buy  [3]   In my opinion, its really a good marketing strategy which is different and can attract customers come to Avis. Identify the value creation progress of Avis I would use value chain to analysis value creation progress of Avis Vietnam: Inbound Logistics Avis is exist and developing through many years, so that the relationship between the company and car suppliers or partners is very good. However, there are many Vietnams automobile taxes which are very high. Therefore, Avis should concentrate more about this point to reduce the cost. Operations Resource inputs are not only luxury cars. People are a resource especially in service industries. Therefore, Avis trains staffs to build trusted consumer relationships by the premium service. Outbound Logistics Avis product their services through network operators and system of offices in the world. The customer can book schedule by internet or offices. Any car was test carefully before serving customers. Marketing and Sales Avis group uses advertising on network social like Facebook, promotions, etcà ¢Ã¢â€š ¬Ã‚ ¦ to inform customers about their services. Besides that, Avis builds belief of customers by providing best service and allowed them to segment the market effectively. Service Avis supplies the best services to customers and the addition benefits with it. It is discount, insurance car or monthly check, repaired car, and so onà ¢Ã¢â€š ¬Ã‚ ¦ Support activities Procurement Acquire the resource inputs to the primary actives: Avis always supplied quality cars for their services. In addition, the company will be preferred to pick up the customer at airport by Vietnam airline or received tourist transport contacts from Vietnam national administration of tourism  [4]  . Technology development In my opinion, Avis certainly had some research about Vietnam market and demand of Vietnamese people. Therefore, they made a different thing with other market which is car rental including driver. In addition, they also dont buy their car at Vietnam market like others. Human resource management Avis always hide good drivers who even know to speak English. Avis always want to ensure about their quality services so that the attitude of employees is very important. Avis usually trains them carefully and also provide the chance to employees study and learning to develop their skill. Quality Management Avis believe that corporate sustainability can only be effective if it embraces all steps of the value chain. This is why the Avis not only sets the highest standards for itself but also expects suppliers and partners to meet ecological and social standard. Competitive advantage Resource based view (RBV) Hollensen, S. (2003) defined that long term competitiveness of a company depends on its resources that differentiate it from its competitors, so that the first step, I would analysis tangible resource and intangible resource of Avis Tangible: The quality of Avis car rental. Have more 5000 locations in the world. In Asian, Avis has over 34000 luxury cars for leasing and a large human resource with 2500 employees. Intangible: Strong brand name in the world. Avis has research about Vietnam market before jumping up. Experience in car rental business through many years Special services for any locations Skill and knowledge of employees. Avis has been active in this field for over 40 years, so they have a lot of experience in the car rental field. In addition, the core competence of Avis which is created by the combination of all tangible and intangible resources above, Avis would have a big competitive advantage in Vietnam market. Market oriented view (MOV) There are three main elements of environment which includes customer, competitors, environment; Avis has to adapt to create differentiations from their competitors. Customer: Vietnamese people has trend to own car, instead of using car rental services of Avis. Avis should have more strategies to stimulate customers to use services more. Competitors: Hertz, Enterprise, etc are Aviss major competitors. In Vietnam market, Avis would be competitive by smaller company who set the lower price for their services. Environment: Long-term car rental is preferred for the kind of customers who usually has to use car but dont want to pay a large of money to buy in a period. Especially, the service including driver to help their consumers not to worry about Vietnamese traffic laws which is very complicated. All these changes to suit with environment create differentiation for Aviss services. Base on analysis RBV and MOV, it founds that the core competence and those differentiation create competitive advantage for Avis in Vietnam market. PESTLE analysis Political Legal Environment: There is only one Party nationally in Vietnam, so that they have a stable political situation. In addition, the Government has had reform to develop suitably with international and nation situation at any period. Government also builds the Law of Foreign Investment to encourage organizations to invest in Vietnam market. However, the traffic in Vietnam isnt good, especially in Hanoi and Hochiminh with too large vehicle density, so that the Government has to limit the number of transport, especially car. Therefore, Government brings out policies and law (high taxed rate) applies for car, especially imported car. Economic The Vietnamese economy has been developing rapidly and in 2008, World Bank published that Vietnam is one of the best performing economies in the world over the last decade. Vietnam has joined WTO in 2007 and its quietly opened for foreign company to run business in the market. On the other hand, GDP in 2009-10 in Vietnam grew less than the 7% per annum average achieved during the last decade and the inflation rate increased from 7% to 9% because the global economic which affect to Vietnam, is unstably. Therefore, its really a opportunity with Avis because purchasing power would be decreased which means citizen wouldnt dare bring a large of money to buy car and they can choose Aviss services to save money. It can be a big chance which Avis should concentrate on. (See appendix 1) Social culture According to CIA, Vietnam is really a densely populated country with the population is over 90 million by 2011. However, the Vietnamese people are concentrated mainly in big cities such as Hanoi, Hochiminhà ¢Ã¢â€š ¬Ã‚ ¦which is always potential markets for Avis. Thats reason why Avis opened two operations at the cities. The demand for using car of Vietnamese people is increasing rapidly, but they usually want to own one instead of renting car. That is a big different about culture among Vietnam and others. Technology: Nowadays, technology is focused by all of the governments in the world, media tools are developing more and more, especially internet. We can update all of news every time in everywhere. As can be seen that, media usually affect to customers buying behavior. In 2011, VNNIC published that 42% of poplar use internet as daily communication. We can be sure that advertising and promotion on internet network would help Avis to have a big advantage in marketing. In fact, Avis has promoted their advertising for the services in Vietnam market on their website and Facebook which can be connected easily with customers. Discussion SWOT analysis Strengths Avis is a strong brand name in car rental business in the world. They have developed their business very successful through over 40 years, so that their experiences in the field have been acknowledged. In addition, Avis has a large network with over 5000 locations in the international market. With over 34,000 cars and over 2,500 employees throughout the region, Avis is the leading international car rental brand in Asia and Avis really has good websites, retailer stores and operations around the world. The company also has many kinds of luxury cars to help their customers to choose. To use the long-term leasing of Avis, consumers would receive many benefits and services from Avis with the highest quality. Weakness Avis just appeared at Vietnam market in recent, so that they have only two operations at the country (at Hanoi capital and Ho Chi Minh City). The demand for long-term rental of Vietnamese people is not high and to change their minds is a difficult mission with the company. Opportunity Vietnam always is a potential market for almost of luxury products or services. The standard life of Vietnamese people is increasing more and more, so that to use new services or products can be interested by them. In addition, the service of Avis can help them to save their money although they can still use a luxury car. On the other hand, Avis has not many competitors who can bring to customers good services like them at Vietnam market. Threat Vietnamese Government doesnt encourage increasing the number of car in circulation at Vietnam, especially at Hanoi and Ho Chi Minh because the traffic congestion in the two cities is very high. Avis also should care about their competitor Satsco  [5]  that is an indigenous company. The key strengths and weaknesses of Avis existing marketing strategy Strengths Special services to attract customers Have many promotions with high quality services. Use professional website and Facebook to advertise Co-operated with many famous partners in Vietnam market. Weakness Just only two operations in Vietnam market (in Hanoi and Hochiminh) while Danang and Haiphongà ¢Ã¢â€š ¬Ã‚ ¦ are also big cities which are potential markets as well. Avis dont publish their price on public, so that the customer will be lack of information. They dont advertise on other media like television, newspaperwhich are easy to attract customers. Recommendations Segmentation, Targeted, Positioning. Segmentation: The main customers of Aviss car long-term rental are both male and female who have at least average income or small company because they have demand to use car but they havent enough money or save their money. The largest number of customer would focus on big cities such as Hanoi, Hochiminh, Haiphong, Danangà ¢Ã¢â€š ¬Ã‚ ¦ However, the economy is developing, so that the segmentation in Vietnam market would be larger. Targeting: Socio-demographic Age: over 25 Income: Above $2000/month Education: graduated, post graduated Occupation: Businessman, artists Geographic: all three regions. Social class: upper-middle, lower-upper, upper-upper Behaviouristic Loyalty: moderate and loyalty Shopping habit: want to use high quality services. Psychographic Interest: class asserting Value: Living standard, convenience Benefit sought Product features: attractive, unique, promotions, benefits including. Positioning: Because of the high quality service, price of Aviss services wouldnt be cheap. High price Aviss car rental Low quality High quality Low price Growth strategy MarketMarket penetration; (for growth) or consolidation (to maintain position) or withdraw Product development Diversification Market Development Present New Present Product New Ansoffs matrix Avis has already had two operations in Hanoi and Hochiminh in Vietnam. Avis should think about expanding stores in other. Therefore, market development is suitable strategy for company at this time. Objective and Goal of Aviss car long-term rental Objective: Lead to the best car rental service in 2014 Goals: Increase revenue by 30% in next two year Have operations in Danang in 2013, Haiphong in 2015 Gain more 10% market share at the end of 2013 The detail plan would be present at Appendix 2. Marketing strategy and program (Marketing Mix) Marketing mix includes 7Ps which Avis has to apply in their marketing plan for achieving. Product: Product refers to the goods and services which firms offer to their customers. Firms must place sufficient importance to the product/service as well as the other aspects associated with the product that attract customer attention.  [6]   Aviss car rental was created to serve customers who need to use car but they havent enough money or want to save money for other works. Avis always understand demands of customers in Vietnam market. Therefore, in addition to normally benefits in services, Avis also make a new different service including drivers for the market which is very necessary with traffic conditions in Vietnam. Price: The price has always been regarded as an important competitive factor in attracting customers. The price of Avis is not published on their anywhere but the service of a famous company like Avis cant be cheap. Therefore, Avis should concentrate on the issue because the average income of Vietnamese people was just about $1.100 (2010). Promotion: Promotion plays an important role in companys marketing strategy. Firstly, we have to decide what components of the communication mix that should be used in the plan. There are many media that Avis can choose to promote: Television, Radio, Newspaper or Magazines, Internetà ¢Ã¢â€š ¬Ã‚ ¦In addition, Avis could advertise their service through internet networks such as Aviss official website, online newspapers, forums, social network (Facebook, Twitter, etcà ¢Ã¢â€š ¬Ã‚ ¦). IT is developing more and more at the moment, so that it could be the most effective promoting channel with very low cost for Avis. On the other hand, Avis should bring out discount policy or giving giftà ¢Ã¢â€š ¬Ã‚ ¦ which would attract more customers. (You can see more detail in Appendix 3) Place: At the moment, there are two ways for Avis to connect with customers. One way is that their customers can come to Aviss operation directly. Avis has two operations in Hanoi and Ho Chi Minh for transaction. If customers havent time or are so far from the company, they can choose contact with Avis indirectly through their website. Its also comfortable and convenience. In the future, Avis should set to open more operations in other big cities of Vietnam to expand their market in Vietnam. People People are one of the key elements to help the organization to achieve. In this case of Avis, sale forces and drivers would direct communicate with customer so they create the image of Avis. Therefore, to train staffs is important mission with Avis. Process Avis should invest in RD project for better understanding customer need and RD is also help Avis gathering customer feedback because as can be seen that customer communication is an important process with the company. Avis also has to provide information (especially about price) to customers on their website and public through advertising. Physical evidence The car using in rental always need to be clear and comfortable, luxury, elegance to attack customers. In addition, drivers should wear uniform which can create imagine of Avis brand and its also show that the attitude serving of Avis is always professional. The customer can always believe in the company. CONCLUSION Car rental is a new type of services, especially in Vietnam. Vietnamese people are not really familiar with long-term leasing. However, with new marketing strategy, I believe Avis car long-term leasing would be more preferred and Avis would still lead to the first place in car rental industry not only in others but also in Vietnam market. World count: 3297 REFERENCES University of Sunderland, BA (Honor) (2005), Marketing Strategy, University of Sunderland. Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2005), Principles of Marketing, 4th European edition, Pearson Education, Prentice Hall Ansoff, I. (1965), Corporate strategy, New York: McGraw Hill Barker, M. (1992) Marketing strategy and management, 2nd edition, HongKong : Macmillan Dyson, R. (1990) Strategic Planning Models and Analytical Techniques, Oxford: John Wiley and sons. Hollensen, S. (2003) Marketing strategy, London: Prentice Hall Porter, M. (1990), The competitive Advantage of Nations, London: Macmillan BPP Professional Education (2004), Mandatory Unit 7: Business Strategy, 1st edition, London: Aldine House, Aldine Place The Hinton information service (2007) Strong Momentum Driving Jewellery and Watch Market The Hilton information service [Online], available from: http://www.hintoninfo.com/view.asp?992d862e04cfa831 [accessed Sep 20 2012] Avis, official website: http://www.avis.com.vn/vi/about_avis.html CIA The World Factbook, East and Southeast Asia: Vietnam [Online], available from: https://www.cia.gov/library/publications/the-world-factbook/geos/vm.html [accessed Sep 21, 2012] Ehow.com, Market strategy analysis tools [Online], available from : http://www.ehow.com/info_8361829_market-strategy-analysis-tools.html [accessed Sep 22, 2012] Quickmba.com, Value chain [Online], available from: http://www.quickmba.com/strategy/value-chain/ [accessed Sep 22, 2012] General Statistics Office of Vietnam, official website: http://www.gso.gov.vn/default_en.aspx?tabid=491 Business dictionary, Competitive advantage [Online], available from: http://www.businessdictionary.com/definition/competitive-advantage.html [access on Sep 24, 2012] Jbdon.com, Positioning map, [Online], available from: http://www.jbdon.com/uploads/6/0/4/3/6043586/9761212.jpgw=250h=250ei=Mo5eUPiDJOaziQer2oDoBAzoom=1iact=hcvpx=863vpy=136dur=3758hovh=200hovw=200tx=80ty=130sig=111527053491877461160page=4tbnh=157tbnw=157start=56ndsp=20ved=1t:429,r:8,s:56,i:279 [accessed Sep 24,2012] BIBLIOGRAPHY Doyle, P. and Stern, P. (2006) Marketing management and strategy, 4th edition, London: Prentice Hall Satsco, office website: http://www.satsco.com.vn/lang=vn Studiowide.co.uk, Posts tagged marketing strategy, [Online], available from: http://www.studiowide.co.uk/blog/tag/marketing-strategy [accessed Sep 21,2012] HighBeam Research (2005), Citizen expands its market in India HighBeam Research [Online], available from: http://www.highbeam.com/doc/1G1-138782661.htm [accessed Sep 22, 2012] HighBeam Research (2008),Wristwatch may be the next casualty of modern timers, HighBeam Research [Online], available from: http://www.highbeam.com/doc/1G1-240663353.html [accessed 22 Sep, 2012] HighBeam Research (2010) Microsoft Presents Smart personal objects technology (SPOT) based wristwatches at CES, HighBeam Research, [Online], available from: http://www.highbeam.com/doc/1G1-132146956.html [accessed 22 Sep, 2012] Lorelli.fr, Heading toward a learning company [Online], available from: http://www.lorelli.fr/index-eng.html [accessed Sep 22, 2012] Pegasuscom.com, value creation and business success [Online], available from: http://www.pegasuscom.com/levpoints/valuecreate.html [accessed 22 Sep, 2012] Johnson, S. and Jones, C. (1957) How to organize a new product, New York: Harvard Business Review Neff, R. (1990) Citizen Adjusts Its Mainspring, Business Week, 27 August, p. 80 Thomas, M. (1980) Market segmentation, Quarterly review of marketing Walker, M. and Harper, B. (2008) Marketing strategy: A Decision Focused Approach, New York: MCGraw Hill

The Job of Police Officers :: Police Law Enforcement Essays

The Job of Police Officers   Ã‚  Ã‚  Ã‚  Ã‚  A police officer’s duty is to maintain public order, preventing, and detecting crime. The concept of police officers, also known as cops, and law enforcement has been around ever since the ancient Romans had a theory that an organization of â€Å"peacekeepers† would reduce the crime and violence being committed. This theory stuck with society and is still around today. People of law enforcement have a mission when they step into their police car, that mission is to enforce the rules of conduct or law. Of course, accomplishing this mission can be dangerous. Often when a cop leaves his or her house to go to work worries start to set it, such as â€Å"will I be coming back home when my day is over† or â€Å"will a simple traffic stop go sour and someone ends up dead?† These thoughts are apart of the stress that comes with the job and most people are trained to deal with this stress.   Ã‚  Ã‚  Ã‚  Ã‚  Speaking of training, there are classes that a high school student can take to prepare for a career in law enforcement. Psychology, sociology, foreign languages, and computer courses are recommended for those students who plan to take criminal justice as their higher education major. Participating in sports can improve your chances on becoming an officer of law because it improves strength and endurance. Other student activities can be helpful in this career because they help to improve leadership skills and other publications. Every law enforcement agency has different requirements for qualification; however, almost all of them require a college degree. You can either have a degree in police science, administration of justice, public administration, or criminal justice to qualify for employment. English, Sociology, Psychology, Personal Computer Operations, Survey of Criminal Justice, and Principles of Criminology are classes that need to be taken to complete a cr iminal justice major. Almost every college nationwide offers these classes. (â€Å"Police and Detectives†). There are many colleges that offer either an Associate’s degree or a Bachelor’s in criminal justice or any other type of law enforcement class. However, the decision is whether to attend a two-year community college and receive an Associate’s degree or whether to attend a four-year community or state college to receive a Bachelor’s degree. Some colleges that offer an Associate’s degree in criminal justice are Delaware Technical and Community College, Gibbs College, and Hagerstown Business College. Some colleges that offer a Bachelor’s degree in criminal justice are Wilmington College, Brown College, and Parks College.

A Person Who I Admire

A person who I admire A person who I admire is an interesting topic. I believe you can admire more than one person. A typical admiration I have seen is when people boy, are admiring a very famous singer, actor etc. although it is typical, it is still a good admiration because you can use that person as your role model or idol. Fx. If your role model is a sportsman, then you can admire his performing skills, and maybe learn something from him or her. But trough my life I have admired many persons, friends, older people, teachers, etc.All these people have given me experiences and personal abilities which I have acquired with help from them. My opinion is that I cannot admire one person specially. When I admire someone I respect the person’s character. After my experience I also admire someone when I am in his presence. A person who can change a bad day to a good day, fx my mother. My mother is defiantly one of my top 3 list over admired persons. Just imagine without your mother you would not exist. Everyone should admire how housemothers are struggling to raise there children’s.I am indeed of her proud of my mother, it is because of her that I am that what I am today. When I always have been in a bad mood my mother opened up my minds to look at things in a different perspective. Fx when I has had a problem she shared her experiences with me and learned me to tackle every situation. Another important person who I likes to admire is my father. A father and a mother is an admirable couple that forms a basis of a children’s life. My parents are like advisers, I can talk to them when I need help.They are motivating me to achieve my goal. I promised myself when I grow older and start a family, i will tell my children’s about my childhood and how I admired my parents. At least my expectation for myself is that I can be a loved parent. I really hope that I will have the same kindness that my parents have. My parents taught me that I can have a good life in 2 ways. The first one is a life full of material comforts, good economy, good education, and high position in the society.The second one is life where you are satisfied with your life, and when you have a good family and good friends, but it doesn’t mean it is an opposite life where you live in extreme poorness you have some material comforts. But let’s say that you lose some money. Then you should not get sad and frustrated because there is something more important than money in our lives. I have a friend at my soccerteam. Once a time he told me about his childhood, and that before he came to Denmark he had lived in Afghanistan. He was 4 when he and his family escaped from war.He said that he lived a good life in Afghanistan. His father owned a company, and they have a good economic. But when the war started the family was forced to run away from the country. Now his father is a cleaner and his mother is on social society. But even though he had been th rough that he is still happy that he lives in peacefully Denmark. That’s a life my parents taught it is possible to live a life with happiness without being a millionaire. That is what I most admire my parents for, teaching me about life.I think every human on this planet should admire his parents and look up to them, am proud of being there child. Without my father I would not know how to be a man. No one can reprove me like my father. If a child grows up without a father he is missing some basic abilities. The same is if a girl child grows up without a mother something will be missing. My parents have done a lot to me, they have sacrified time, nerves, and energy just to raise me up, and I have not forgotten all that hard work. That’s why im not just admiring them but also respecting them when they are giving me orders.I am helping them with assignments. Finally I very appreciate them for after my opinion being the best parents for me. My parents are them who I admir e most, I don’t know exactly why but your parents will always be there for you. A friend or some other randomly people are not the same as your parents. When you admire you parents they are admiring you too, that’s maybe not the same to other people. You like them but maybe they don’t like you. Even when my parents die I will remember them in my mind and there soul and goodness will still be living in me.

Essay on MLK and Malcolm X - 1279 Words

Martin Luther King, Jr. and Malcolm X were very influential civil rights advocates during the nineteen-fifties and nineteen-sixties, and continue to have an influence on people today. However, Martin Luther King, Jr. and Malcolm X have quite different legacies, of which are based on quite different philosophies and tactics. To understand why Dr. King and Malcolm X had drastically different thoughts and approaches to civil rights in the United States, their lives must also be looked at — as their lives leading up to their leadership were drastically different. Martin Luther King, Jr. was born on January 15, 1929 in Atlanta, Georgia. Being born to a religious family, he eventually attended a seminary and became a minister, much like his†¦show more content†¦Also, by declaring Earl’s death a suicide, the Little family did not receive his life insurance policy. This event was tragic for the Little family. Malcolm’s mother was so traumatized that when she was admitted to a mental institution in 1937, she spent the rest of her life there. Because of this, Malcolm moved in with a friend of his family. Up until 1939, Malcolm was a very successful student (much like Martin Luther King, Jr.). This changed when he had a conversation with his English teacher. When asked what Malcolm wanted to be when he grew up, he said a lawyer. Although this never happened, he did become a very influential figure, which may have still happened had he been a lawyer. However, the response he received was not great — in fact, it was horrible. The teacher replied that such an occupation is unreasonable for a black person, and thus he should aim for a job as a laborer, such as a carpenter. Discouraged, Malcolm began to slack in school, and eventually dropped out at the age of fifteen, unlike Martin Luther King, Jr., who attended Morehouse College and the Crozer Theological Seminary. By the time Malcolm was a young adult, his life spiraled out of control. I nstead of being a successful student with a career path in mind, Malcolm got involved in drugs, prostitution, and many run-ins with the law. In 1946, Malcolm was arrested on charges of theft,Show MoreRelatedAnalysis Of The Letter From A Birmingham Jail By Mlk. Malcolm X s The Black Revolution1541 Words   |  7 Pagesand woman during this period in the 1960s; some important figures included Martin Luther king Jr., John Lewis, Malcolm X, Bayard Rustin and Angela Davis. The letter from a Birmingham jail by MLK, Malcolm X’s The black Revolution, and Angela Davis’s I am a Revolutionary Black Woman are very important pieces of the civil rights movement in the united states for many reasons. The letter by MLK was created to response to criticism to the eight clergy man. The black revolution was a speech made to persuadeRead MoreMalcolm X And Martin Luther King Essay1131 Words   |  5 PagesWhen it comes to the American Civil Rights Movement, Martin Luther King Jr. has oft en been portrayed prominence. Though this is true, the Civil Rights Movement involved other activists like Malcolm X, Rosa Parks, Andrew Goodman, etc. Who all contributed to its success. Racism has always been a problem right from the United States’ creation. It involved discrimination and segregation of non-white races, and refusal to recognize and protect non-white citizenship rights enumerated in the constitutionRead MoreEssay on To Each His Own Opinion955 Words   |  4 PagesKing and Malcolm X. Even though each man had supported a different philosophy for how the ideal nation should be as well as distinctive methods to achieve that, the problem they were facing was the same, to help the Negros get out of their prejudice. To create change through a nation, a leader has to speak out to its people with a unique philosophy that can spark ideas and change beliefs. The philosophies of these men both vary greatly and the model nation they wanted was also different. MLK foughtRead MoreCivil Rights/Secret Life of Bees986 Words   |  4 Pagesout through both violent and non-violent acts with the support of leaders such as Martin Luther King Jr. and Malcolm X. MLK Jr. stood on the side of non-violence, believing that by getting the public’s attention to how blacks were being treated there would be a sense of sympathy and change of heart towards African Americans. During one of the non-violent protests, March of Washington, MLK Jr. gave the famous â€Å"I Have a Dream† speech to 200,000 civil rights supporters who were gathered at the frontRead MoreMartin Luther King And Malcolm X988 Words   |  4 Pageswhy the way we are today. Martin Luther King and Malcolm X are two very great examples and representations for this. What people do not realize is that there are a lot of similarities and differences between Malcolm and Martin. Martin was born and raised as a middle classes men and was extremely educated. On the other hand, Malcolm was not raised like Malcolm at all. Malcolm grew up in a deplorable environment and no school was around for Malcolm. Martin believed that violence was never theRead MoreCivil War Movement : Martin Luther King Jr Malcolm X1212 Words   |  5 Pages Research paper History 11.21 December 23, 2014 Civil War Movement: Martin Luther King Jr/ Malcolm X Many years after blacks had received citizenship and the right to vote there was still much bias against them. Because of their skin color African Americans hadn’t been treated fairly and did not have the same rights as whites. In the 1950’s theRead MoreMalcolm Vs Malcolm X2106 Words   |  9 Pages Both King and Malcolm shared different and similar social origins. Both were raised in Christian homes with fathers that were ministers. Both were above average intelligence and were healthy and energetic. As described in the Document An Autobiography of Religious Development, 1950, MLK states, â€Å" I was born in a very congenial home situation. My parents have always lived together very intimately, and I can hardly remember a time that they ever argued. I have never experienced the feelingRead MoreCivil Rights Leaders: Martin Luther King Jr. 1822 Words   |  8 Pagescivil rights leaders of his time, Martin Luther King (MLK) was the most influential. Back then, Blacks were not allowed to vote, and neither were women, and that became a fight for equality amongst all the African American men and women. As a result of this inequitable law, courageous people, like Martin Luther King Jr., became civil rights leaders that would change the view of racism all over America. Rosa Parks, Susan B. Anthony, and Malcolm X have all created an impact on the way racism has changedRead MoreComparing Dante s Inferno And Shakespeare s Play King Lear1606 Words   |  7 Pagescreator perspective throughout history, specifically with Martin Luther King Jr. and Malcolm X. MLK firmly believed that even if someone is sinning against you, the proper course of action is not to sin against them but instead to fight injustice with peace. MLK believed in using the tools that were used to hold him down, such as language, against his persecutors. This is evident in his Letter from a Birmingham Jail. MLK knew that as a black man, he was expected to be illiterat e and simple-minded, butRead MoreComparing Martin Luther King And Malcolm X917 Words   |  4 PagesBrian Graichen - HST 325 - 06/17/2017 Q3: Compare and contrast Martin Luther King and Malcolm X. Martin Luther King and Malcolm X were both civil rights leaders during the 1960s, but had different ideologies on how civil rights should be won. Both men were also deeply religious, but followed different religions and paths. The Great Depression never ended for African Americans; while others enjoyed an economic recovery, Black unemployment rose. Martin Luther King says that economic inequality in